Top 5 Books and Reference Apps in the UK Q4 2021

In Q4 2021, the top 5 Books and Reference applications in the United Kingdom showcased diverse trends in downloads, revenue, and active users. Here’s a detailed look at their performance, based on data from Sensor Tower.

Audible: Audio Entertainment experienced a steady increase in weekly revenue, peaking at around $159K in the last week of November. Downloads showed a slight decline early in the quarter but rebounded to approximately 41.8K by the end of December. Active users remained relatively stable, with a noticeable peak at 742K in the final week of December.

Amazon Kindle had consistent weekly downloads, fluctuating between 21K and 45K, with a significant spike to 45K in the last week of December. Active users saw a gradual increase, reaching a peak of 526K in the same final week. Revenue remained minimal, with occasional small upticks.

Wattpad - Read & Write Stories demonstrated a dynamic revenue trend, peaking at approximately $34.6K in late November. Downloads steadily increased towards the end of the quarter, reaching around 26.4K in the last week of December. Active users, while fluctuating, saw a notable increase to 870K by the end of the quarter.

Speechify Text to Speech Voice showed varied weekly revenue, hitting a high of about $21.9K in early October. Downloads remained relatively stable, with a slight decline towards the end of the quarter, averaging around 5.6K in December. Active users followed a similar trend, peaking at 8.6K in mid-October and then gradually decreasing.

Google Play Books & Audiobooks maintained consistent weekly downloads, with a peak of approximately 7.8K in the last week of December. Active users saw a gradual increase, reaching a high of 278K in the final week.

For more detailed insights and data, visit Sensor Tower.